Methodology

How ViniAI works with a winery

ViniAI Export Solutions helps Spanish wineries export better by combining direct commercial work with applied artificial intelligence. The methodology has four phases: diagnosis, strategy, activation and growth.

Last updated: 28 July 2026.

Phase 01

Diagnosis

We audit the winery's export position before proposing anything.

•Review of the portfolio and current FOB prices.
•Markets where the winery already sells and with which distributors.
•Existing commercial materials (spec sheets, presentations, website) and language capability.
•Realistic 12-month goals and internal capacity to execute.

Phase 02

Strategy

We define two or three priority markets and the entry path for each.

•Market selection based on wine positioning, target price and importer profile.
•Choice between HORECA, specialised retail, e-commerce or large chains.
•Sales pitch adapted by market and buyer type.
•Multilingual content plan and CRM structure to manage the pipeline.

Phase 03

Activation

We contact importers and start real conversations.

•Segmented prospecting with proprietary lists enriched by AI.
•Emails and calls assisted by ViniAI's commercial engine.
•Samples and visits coordinated with the winery.
•Logging and tracking in the internal CRM with an updated commercial score.

Phase 04

Growth

We measure, correct and scale what works.

•Monthly review of pipeline, conversion and average order KPIs.
•Adjustment of prices, channel and pitch by market.
•Automation of repetitive tasks as the winery gains traction.
•Quarterly roadmap agreed with the winery's team.

Data sources

Where the data we use comes from.

•Portfolio, pricing and commercial data provided by the winery.
•Public importer databases by country (official registries, chambers of commerce, sector trade fairs).
•ViniAI daily radar: monitoring of specialised press and market signals.
•Data disclosed by importers and buyers during the sales process.

Model assumptions

What we assume, openly stated.

•The economic scenarios ViniAI shows are modelled, not promises of results.
•Typical timelines to open a new market range from 3 to 9 months depending on channel and country.
•The winery maintains product availability and logistics capacity to fulfil orders.
•Price and channel are validated with importers before scaling commercial investment.