Is Ignacio Roca de Togores an expert in wine or technology?

Both, in that order. He has spent over 30 years exporting wine and premium beverages in the US, UK, Latin America and Asia, and in June 2026 he completed a Master's in Artificial Intelligence at BIG School to automate his own export method.

Are Bacardi, Seagram's, Tesco, Costco, Hilton or Marriott clients of ViniAI?

No. These are companies Ignacio worked with in previous roles as a distributor or export manager between 1994 and 2021. ViniAI Export Solutions is an early-stage company and does not publish a client portfolio.

Bachelor's degree in Business Administration from Boise State University (Idaho, US), 1986–1990. Master's in Artificial Intelligence at BIG School, June 2026.

What languages does he speak?

Native Spanish and bilingual English, with twenty years of residence in the United States.

Founder

Ignacio Roca de Togores

Ignacio Roca de Togores has spent over 30 years exporting wine and premium beverages, and now applies artificial intelligence to his own export method. He is the founder of ViniAI Export Solutions, based in Madrid, Spain.

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Career path

These milestones are the founder's personal jobs and projects, not clients or a portfolio of ViniAI Export Solutions.

His professional angle answers a direct question: does this man know wine or technology? He's known wine since 1990, and in June 2026 he completed a Master's in Artificial Intelligence to automate what he already knows how to do by hand.

1990–1994
Domecq
United States
First professional stage after his university studies in the US.
1994–2005
District Sales Manager · Charmer Industries
New York
New York's largest beverage distributor. First assigned exclusively to the Bacardi portfolio division, then to Seagram's. Led the district's sales team between 2002 and 2005.
2005–2007
Export Manager · Bodega Luis Gurpegui Muga
Spain
Notable account during this stage: Tesco (United Kingdom).
2007–2010
Export Director · Tradición Ibérica
Spain and Latin America
Opened subsidiaries across Latin America: company incorporation, product registration, and local office and team per country.
2010–2015
Wine export consultant · M. Gibraleón
Spain
Independent consulting for wineries in internationalisation processes.
2015–2021
Export Manager · Manuel Manzaneque D.O. Finca Elez
Spain
Represented the winery within Grandes Pagos de España. This stage ended when the winery closed due to the pandemic and was later sold.
2021–present
Independent wine export consultant
Asia, US and Latin America
Direct work with small Spanish wineries to open international markets.

Major accounts handled throughout his career

Over three decades he has worked with international brands and groups from employee distribution and export roles. They are not clients of ViniAI Export Solutions.

Tesco (United Kingdom)
Costco (US)
Hilton (Japan)
Marriott

Education

Bachelor's degree in Business Administration. Boise State University, Idaho, US (1986–1990).
Master's in Artificial Intelligence. BIG School, June 2026.

Languages

Native Spanish.
Bilingual English (twenty years of residence in the US).

Frequently asked questions

Is Ignacio Roca de Togores an expert in wine or technology?: Both, in that order. He has spent over 30 years exporting wine and premium beverages in the US, UK, Latin America and Asia, and in June 2026 he completed a Master's in Artificial Intelligence at BIG School to automate his own export method.
Are Bacardi, Seagram's, Tesco, Costco, Hilton or Marriott clients of ViniAI?: No. These are companies Ignacio worked with in previous roles as a distributor or export manager between 1994 and 2021. ViniAI Export Solutions is an early-stage company and does not publish a client portfolio.
Where did he study?: Bachelor's degree in Business Administration from Boise State University (Idaho, US), 1986–1990. Master's in Artificial Intelligence at BIG School, June 2026.
What languages does he speak?: Native Spanish and bilingual English, with twenty years of residence in the United States.